October 27, 2026

Personal Brand Reflection Worksheet

Worksheet
Personal brand
Leadership presence

Watch the YouTube Ted Talk with Jenni Flinders: https://youtu.be/QAd54DkXCr4

After watching the video, read and reflect on personal branding. You’re invited to use the reflection worksheet as a tool to identify and improve your personal brand.

Reflection Worksheet

A structured reflection tool for senior leaders who want to strengthen presence, clarify personal brand, and align leadership behavior with strategic intent.

First Impressions and Leadership Presence

Your presence shapes how others engage with you. People form opinions within seconds, often before you speak.

Reflection: Think about a recent leadership moment—walking into a meeting, joining a board discussion, or addressing your team.

Describe your posture, tone, and energy in that moment.
What impression do you believe others formed in the first ten seconds?
Which parts of your presence felt intentional?
Which parts felt automatic or unexamined?

Action: Identify one upcoming leadership interaction this week. Write three behaviors you will use to shape the impression you want to create. Keep them simple and observable.

Authentic Executive Brand

Your brand is the intellectual, visual, and emotional impression people carry when they think of you.

Reflection: Consider how your leadership brand shows up across your communication, decisions, and relationships.

What three words best describe your current leadership brand?
What three words describe the brand you want to project?
Where do you see alignment?
Where do you see gaps?

Action: Write a concise leadership brand statement—three sentences that capture your strengths, values, and impact. Review your professional profiles and identify one update you will make this week to ensure alignment.

Self-Research and External Feedback

Your brand lives both in your self-perception and in the minds of those you lead.

Reflection: Think about how colleagues, direct reports, and stakeholders describe your leadership.

How do you believe others describe you when you are not in the room?
What strengths do they consistently see?
What behaviors might they notice that you overlook?

Action: Select five trusted colleagues. Ask them for three words and one sentence that describe your leadership. Compare their responses with your own reflections. Identify two strengths to amplify and one behavior to refine.

Download the Personal Brand Reflection Worksheet (PDF) →

Want someone beside you for this work? Leadership program → · Professional development program →

Questions people ask

How do I figure out what my personal brand actually is?

Write three words that describe your leadership brand today and three words for the brand you want to project. Where they match is alignment, and where they don't is the gap. Then write a three-sentence brand statement that captures your strengths, values, and impact.

How do I find out how people at work really see me?

Ask five trusted colleagues for three words and one sentence that describe your leadership. Compare their answers with your own reflections, then pick two strengths to amplify and one behavior to refine.

I'm not sure what impression I make when I walk into a room. How do I check?

People form opinions within seconds, often before you speak. Think about a recent meeting: your posture, tone, and energy, and which parts felt intentional versus automatic. Then choose three simple, observable behaviors for your next leadership moment.

I want help with how I come across as a leader. Can David do that?

Yes. In the Leadership program, David gives you honest feedback on your presence and how to carry more weight in the room, week after week, with a mentor a text away between sessions.